Why Having a Mobile App Is Beneficial For Your Business

Digital media plays a huge role in the lives of the average consumer. As a business owner, it is your job to figure out how to engage with modern consumers and turn them into customers. Achieving your customer acquisition and digital marketing goals will be much easier if you have a mobile app in place. 

In the past year, nearly 218 billion app downloads occurred worldwide. The average person has around 40 apps downloaded on their mobile device. The overwhelming popularity of mobile apps is just one of the reasons why your business should consider investing in developing one for consumers. 

There are a whole host of benefits to developing and owning a mobile application for your business. We take a look at some of the most popular ones below.

Make Promoting Your Products/Services Easier

If your main goal is to make a positive impression on current and potential customers, then having a mobile app can be extremely beneficial for your business. With a mobile app, you can help your business stand out from the competition. Outdated advertising methods like billboards and newspapers are both expensive and ineffective. Rather than investing in these outdated promotional tools, you need to take your advertising strategy to the next level.

With a great mobile app, you can provide useful information about the products/services your business offers. You also have the ability to create a buzz about upcoming products/services with your mobile app. By advertising products/services on your mobile app, you can grow your bottom line and acquire more customers.

An Open Dialogue with Consumers

Making consumers feel like your company is listening to what they have to say is important. If consumers feel like your company is hungry to hear their feedback and suggestions, they will be more likely to use the products/services you offer. Creating an open dialogue with consumers can be difficult if you ignore the need for a mobile app. While you can gather feedback on social media, an app is much easier for consumers to use for this purpose.

With the feedback provided via your mobile app, you can optimise the customer experience and get ideas for new products/services. Making sure your new mobile app has easy-to-find contact forms for consumers to use is crucial. If these forms are easy to find, you will receive far more feedback and inquiries from your target audience. Bringing your mobile app vision to life will be much easier if you hire an experienced app developer.

A Great Way To Build Your Brand

Creating an instantly recognisable brand can help a business grow leaps and bounds. If you want to make your brand stick in the mind of your target audience, then you have to become a master of using technology to push your message. A mobile app is a crucial piece of technology you need in place if you want to build a popular brand and be beneficial to your business’s image.

Ideally, you want your branded app to feature your business logo, colours and information about your mission statement. In essence, your mobile app will act as a digital business card for potential customers. This is why you need to make sure it is heavily branded and optimised for success.

Creating a customised mobile experience for consumers can help you turn them into paying customers. Brands like Facebook, Target and Pinterest have state-of-the-art apps that feature tons of branding. Taking a look at these successful business apps can help you get ideas for your own app. With these ideas and an experienced app developer, you can get the finished product you desire.

Give Customer Loyalty Levels a Boost

Did you realise that attracting new customers is around five times more expensive than retaining existing customers? If you want to improve customer loyalty levels, then investing in a mobile app is vital. A well-designed mobile app can help you provide existing customers with tons of value. Creating a digital customer loyalty program that coincides with the launch of your mobile app is a fantastic idea.

If you want your digital customer loyalty program to be successful, then you need to use things like instant rewards and personalised product recommendations.

Essential Elements Your Mobile App Needs

Now that you know more about how beneficial a mobile app is for your business, you need to consider what elements to add to your design to ensure the success of this digital asset. Some of the most popular business apps on the planet have essential elements like:

  • Customisable push notifications
  • Top-notch security
  • Great image resolution
  • Simple design
  • Fast loading speeds
  • Search options
  • Bold and bright colour schemes

If you want to develop and launch a successful mobile app, then hiring the right professionals is crucial. An experienced mobile app developer will have no problem building and maintaining your app for a reasonable price. 

Read our blog on Understanding App Development Costs to find out more. 

As this article shows, having a mobile phone application can be beneficial for your business. If you’re considering developing a mobile app and want some honest, friendly advice, then please get in touch. We’d love to hear from you and would be happy to point you in the right direction so that your mobile app project gets off to the best start.