A clearer way for customers to find upcoming events
TRAVELLING FUNFAIR · CASE STUDY
From finding the fair to spending less time in the queue.
A customer app, content portal and handheld token system brought locations, news and advance purchases into one experience.
THE CHALLENGE
Make progress without forcing the wrong compromise.
The operator wanted customers to find upcoming locations and news easily, while making it possible to buy tokens before arrival and reduce queues at busy events.
THE APPROACH
A solution shaped around the operation.
Fusion built a mobile app for iOS and Android, a portal for staff to manage content and event information, and bespoke software for handheld devices that process virtual tokens. The service linked pre-sale purchases to practical on-site redemption.
WHAT WE DELIVERED
One connected route forward.
- iOS and Android customer application
- Event, location and news content portal
- Advance virtual-token purchasing
- Bespoke handheld-device software for token redemption
THE OUTCOME
Useful change, built into the everyday workflow.
The work focused on giving the organisation a dependable platform to operate, improve and grow from.
Additional revenue from advance token sales
Reduced queues at busy locations
A connected journey from purchase to on-site use
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